Chinese brands dominate the phone market in Nigeria as NCC approves 2,257 phones
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Chinese brands dominate the phone market in Nigeria as NCC approves 2,257 phones

Chinese brands dominate the phone market in Nigeria as NCC approves 2,257 phones
Chinese brands dominate the phone market in Nigeria as NCC approves 2,257 phones

In the Nigerian market, most of the approved mobile phones currently come from the Chinese Transsion group, which owns Tecno, Infinix and iTel.

This is according to the latest information provided by the Nigerian Communications Commission (NCC), which shows that as of June 6, 2024, there were 2,257 authorized phones in the market.

The various brands and models of devices have been assessed by the telecommunications regulatory authority and found to be compliant with the relevant type approval standards necessary for their sale to consumers in Nigeria.

As of December last year, telecommunications authorities had obtained certificates for 2,155 phones. This means that so far this year, mobile phone manufacturers have obtained certificates for 102 new phone models.

Transmission accounts for 26%

Tecno, Infinix and iTel are among Transsion Group’s phone brands that currently have 598 models approved for sale in Nigeria, according to NCC data. This represents 26 percent. all authorized phones available on the market.

Nokia, which HMD Global sells in Nigeria, ranks second in the market with 310 authorized devices. Samsung is in second place with 231 mobile devices that have been approved and launched on the market.

National brand news reveals that other famous companies in the market with more than 40 authorized models include Vivo, Oppo, Xiaomi, Huawei and Oppo.

Why are mobile phones subject to approval?

Umar Danbatta, approval of mobile devices in the market has become necessary to tackle the menace of counterfeit phones being sold in the market. He noted that the list of approved phones published by the Commission allowed Nigerians to check whether the phone they wanted to buy had been tested and approved.

To prevent the threat of counterfeit phones being offered on the market, prof. Umar Danbatta, former executive vice president of NCC, said it was necessary for the mobile device to be approved in the market. He stressed that Nigerians can check whether the phone they want to buy has passed the tests and received approval to be placed on the market by checking the Commission’s list of approved phones.

“The threat of counterfeit and substandard phones has become global and requires significant consumer education and collaboration with other government agencies to address it.

“Instances of influx and patronage of counterfeit phones are more common in developing countries such as Nigeria, where importers import substandard phones without resorting to the regulatory type approval process intended to certify the suitability of such devices for marketing,” he said.

More insights

As of March 2024, the country had over 219 million active mobile subscribers, making it a potential market for global mobile phone manufacturers. As a result, mobile phone manufacturers are now flooding the country.

The Nigerian Communications Act 2003 gives the NCC the power to create and enforce standards for all telecommunications equipment used in Nigeria, ensuring its efficient and secure operation within the country’s communications infrastructure. Meanwhile, despite regulatory attempts, thousands of unapproved phone brands continue to be sold across the country.

Continuing, although unauthorized phones are usually fake or of lower quality, they sell faster than certified phones due to their lower price.